A community united by a passion.

Join the conversation and share your knowledge, your concerns and your ideas on the environment, green practices, recycling, paper recovery, paper usage or any other related topics. We’re always happy to discuss issues of interest with members of our community.

Earth Day 2019 Sustana Fiber
Earth Day is an important day at Sustana Fiber. Preserving our environment is core to what we do. Each year, April 22 presents an opportunity to celebrate this passion with others around the world.
Earth 1800x407
World Water Day is held annually on March 22 as a way of focusing on the importance of freshwater and supporting the sustainable management of freshwater resources.

With media reports attesting to the impact of synthetic materials on our planet, consumers have expressed concern with the overuse of synthetics in our day to day lives.

Sustana Group recently released its 2019 sustainability strategy, showcasing the true impact of its environmental stewardship and announcing big steps toward an even smaller ecological footprint.

Heather Lose, Editor-In-Chief of The Tennessee Conservationist, talks about printing the photography-rich magazine sustainably while retaining the great image quality that readers expect, by switching to 100 percent post-consumer paper from Rolland.

In the spirit of looking ahead to 2019, we’ve identified three important societal trends for 2019, relating to sustainability in business.

Tracey Clatworthy and Mark Reynolds, from Toronto’s Sinai Health System, talk about diverting unneeded hospital supplies overseas, halving water consumption, and creating a garden for patients, the birds and the bees. 

Alyssa Bascue talks about environmental responsibility, carbon-neutrality, and the enduring role of catalogs printed on our 100% post-consumer paper.

Sustana Carton Container
To help ensure more Wisconsin residents know to recycle their cartons, the Carton Council is launching a consumer education campaign in the state.
SPC Advance

Closing the Loop partnership project — an innovative collaboration between Sustana and three other supply chain partners, working together to demonstrate that Starbucks cups could be recycled and turned into new cups.

Two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from the FSC®

Alpine waste
Sustana has officially confirmed its plans to move forward with Alpine Waste & Recycling, the undisputed leader in Colorado recycling innovations, to separate thousands of coffee cups in the city of Denver from the local trash stream.

John Cangany and Nicole DesNoyer talk about a zero-waste tradition dating back to founder Henry Ford, electric vehicles, and cover sustainable printing for Ford’s annual financial report.

Sustana Cups

Accelerating demands for sustainable products and responsible corporate behavior are reshaping the food, beverage and restaurant industries – and with them the food packaging industry. Think plastic straws, which no longer stir the drink for a wide range of leading organizations including Starbucks, Hilton and American Airlines.

Rolland Recycled Paper Manufacturing Process

Most consumers are unaware of the steps and parties involved in the process of transforming paper recovered from recycling bins into final products.

Sustana Fibers

One small change made by Production Superintendent Phil Nysse at Sustana’s Fox River Fiber mill managed to reduce fresh water consumption at the plant by just under eight per cent per ton of fiber recycled, since 2016 when the change was made.

Sustainable Brands brings together the world’s leading sustainability experts, and there’s no shortage of thought-provoking conversations, compelling breakout sessions, new ideas and inspiration. 

Sustana Recycled fiber
Sustana promotes and applies sustainable manufacturing and business practices to deliver premium, eco-friendly recycled fibers to customers across North America.

Now more than ever, the general and informed public of this world are looking to CEOs and business leaders to take the lead on important issues over governments.

Among marketing and communications professionals, the longstanding consensus is that paper and digital communications are complementary, with distinct strengths. And the strong point of sustainably-manufactured paper is its low environmental impact, which may be a surprise to some in this digital era.

In the second part of a two-part interview, Jenn Swain, Sustainable Innovation Project Manager at Burton Snowboards, talks about addressing climate change and other environmental priorities through innovation, activism, and collaboration, while Stephanie Kohn, Director of Brand Management, talks about projecting the Burton brand.

One-third of the Earth’s land mass is covered by forests – beautiful, useful, and the essence of sustainability.

In the first part of a two-part interview, Jenn Swain, Sustainable Innovation Project Manager at Burton Snowboards, talks about the interplay between profitability and sustainability, and innovation – including downcycling old snowboards for use at Vermont breweries.  Stephanie Kohn, Director of Brand Management, covers partnering with sustainable vendors

In the second part of a two-part interview, Teresa Ehman, P.Eng., Director, Environmental Affairs at Air Canada, Canada’s largest commercial airline, speaks about biofuels and sustainability reporting, and Joe Sorella, Manager, Corporate Services, covers sustainable purchasing.

Breaking Barriers

​​​​​​​3 reasons why Sustana Group is changing the game with EnviroLife™
Jay Hunsberger, VP of Sales for Sustana Group on what makes Envirolife such an exciting new option for food and beverage brands.

The recycling and composting rate for municipal solid waste (MSW) in the United States was 34 percent in 2016, the same level as in 2010, and up from 29 percent in 2000. So, while there has been progress, there’s still work to do.

Air Canada jet

Teresa Ehman, P.Eng., Director, Environmental Affairs at Air Canada, covers commercial aviation’s landmark climate action plan, and Air Canada’s drive to improve fuel efficiency and reduce emissions.

The Rolland mill manufactures premium post-consumer recycled papers while recirculating each drop of water 30 times.

In the second part of a two-part interview, Paul Hendricks, Environmental Responsibility Manager for Patagonia, talks about Worn Wear, consumerism and a memorable ad, and loyal customers who read every word of Patagonia catalogs.

In the first part of a two-part interview, Paul Hendricks, Environmental Responsibility Manager for Patagonia, talks about having a chief executive activist who is also CEO,environmentalism in business, and how to stay true to your mission.

San Francisco

With more than 80 per cent of North Americans now living in urban areas, the actions of city governments, residents and businesses are critical to making inroads in sustainability. We’ve found four examples of inspirational initiatives which are changing cities for the better that mirror the values that drive our sustainable manufacturing practices.

Nicole Rycroft, Founder and Executive Director of Canopy, a Vancouver-based non-profit that harnesses the power of the marketplace to help protect the world’s endangered forests, speaks about the environmental role of businesses, creative solutions, and the rare spirit bear.

Sustainable Brands 2017 Detroit

The three-day conference in late May provided exposure to eye-opening research, useful tools, and great presentations – all centered on sustainability. Here are five takeaways among many, all with links to follow-up information or tools.  

LUSH North America’s Katrina Shum, Sustainability Officer, and Karen Moll, Ethical Buyer, speak on subjects ranging from developing strategy to developing products, and from ethical campaigning to ethical buying. 

5 takeaways from sustainability leaders

The thoughtful comments and practical actions of the many sustainability-minded partners, customers and suppliers in our business ecosystem often prove inspiring.

Colorado State University

Bonnie Palmatory, Graphic Designer and Assistant Director of Creative Communications in the Department of Housing and Dining at Colorado State University, talks about encouraging sustainable behaviour without lecturing, the importance of aiming high, and fighting the good fight.

In our “Conversations with Green Champions,” Rolland President Philip Rundle asks sustainability-minded companies about their approach to environmental responsibility

Sometimes following your instinct can lead one down the path of progress.

That’s how Rolland stumbled upon the secret weapon that helped them, in part, achieve their sustainability targets.

Too much information? It depends on the circumstances… No doubt, listening to the deeply intimate confessions of a stranger can make people uncomfortable. But when it comes to corporations, getting all the facts and details is never too much – it’s called transparency.

Life cycle assessment (LCA) is the most commonly used methodology in the world to evaluate the environmental performance of products and services. This methodology is governed by international standards and is recognized as a rigorously scientific approach.

More than twelve years ago, paper industry professionals said that Rolland had lost its mind. In 2004, we launched a recycled copy paper that many claimed customers would not buy. Today, that paper – Rolland Enviro – represents more than half of our production.

If you recall your high school science, you’ll remember that ALL the water on Earth has been recycled – through evaporation and precipitation – billions of times.

In this digital age, the majority value paper as a premium product

It’s not hard to understand why paper use has been decreasing year over year as a result of digitization. You would think people don’t care about paper anymore, but that’s not true.

Carbon emissions

Many companies claim to be carbon neutral. To most people, this sounds like the company leaves no carbon footprint.

How small office can save 22 trees

If your company wants to make a difference environmentally, one place to start is with your choice of office paper. We’ve designed our Eco-Calculator to measure the impact of your paper purchases on the environment.

Recipe for a sustainable sourcing policy with sauce

Over the 15 years Canopy has been working with publishers, printers, large corporate paper buyers, and pulp and paper mills (including Rolland) to develop and implement sustainable paper procurement policies, we have seen tremendous shifts in where the “leadership bar” is set.

A new international trend

Coloring books for adults are now as popular a hobby as reading, crossword puzzles and sudoku! This new global trend has been growing for the last four years.

The problem with chlorine in paper

In today’s world, chlorine is everywhere: it’s in the water we drink, in our pools, in our washing machines and even in our paper. Its smell even brings a common perception of safety and cleanliness. So, what’s the problem with using chlorine to make paper and all the buzz about being chlorine free?

The secret to a small environmental footprint

For Rolland’s first blog, I couldn’t start with a better subject than biogas. And it’s not because it’s new (the Rolland mill has been using this type of energy for more than ten years), but rather because it still remains our most sustainable flagship project even after a decade.