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As more and more consumers are becoming concerned about the environment, many of today’s leading brands are increasingly offering customers new fiber-based sustainable packaging options.

With the heightened conversation around carbon neutrality and the option to buy credits, consumers may think this is a viable solution to climate change and environmental impact. But carbon neutrality can be misleading.

For this edition of our continuing series “Conversations with Green Champions,” Rolland speaks with Ivy Life & Style Media, whose niche publications and properties serve Virginia’s Charlottesville-Albemarle region and the nearby wine country.

According to the UN-Water Policy Brief on Climate Change and Water, climate change increases unpredictability in the water cycle, inducing extreme weather events, – such as droughts and wildfires – reducing the certainty of water availability and negatively impacting water quality while putting the biodiversity and sustainable development of our planet at great risk.

During this critical time of the COVID-19 pandemic, while we live, work and care about family and friends in new conditions, humanity is prompted to recognize how it must work together to reduce its collective impact.