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Given climate change’s increased importance vs. carbon footprint, and given Rolland’s smallest footprint in the North American paper industry – Answer the question: What are the benefits to climate change, of Rolland having the smallest footprint in North America?
And given the answer – it is logical for Rolland’s paper to be readers’ number one choice in terms of paper brands to partner with.

As the climate crisis continues, consumers around the world are evaluating their use of everyday items—and paper products are no exception. There is a growing demand for brands to take steps toward sustainability and leveraging sustainable recycled fiber rather than virgin pulp in paper products is one place to start.

Amidst growing concerns and conversations around the environmental issues facing our society, businesses need innovative sustainability solutions that go beyond traditional efforts. But how do we get there? And what do businesses need to keep in mind when aiming to shift their supply chain from linear to circular?

Carbon claims can sometimes be misleading (e.g., carbon offsetting investments which are still tied to fossil fuels) and Rolland is on a journey to reduce its carbon footprint, in its own way.

Around the world, consumers are continuing to understand the importance of their everyday consumption. Individuals, organizations, and governments are all taking action to combat the climate crisis.

As more and more consumers are becoming concerned about the environment, many of today’s leading brands are increasingly offering customers new fiber-based sustainable packaging options.

With the heightened conversation around carbon neutrality and the option to buy credits, consumers may think this is a viable solution to climate change and environmental impact. But carbon neutrality can be misleading.